The Lincoln MKX is the Best Valued Compact Luxury SUV On The Market

The Lincoln MKX define performance and efficiency. It has a lower cost to own than its competitors and offers all the same amenities and more. Between its superior performance, beautiful interior and exterior design and its advanced technology, the Lincoln MKX is clearly the best valued compact luxury SUV on the market.

Performance

The Lincoln MKX offers beauty and brawn with its alluring, yet powerful performance. It offers 305 horsepower, AdvanceTrac with class-exclusive Roll Stability Control, trailer tow package with Trailer Sway Control and independent suspension. The 2014 Lincoln MKX delivers an EPA estimated rating of 18 mpg city and 26 mpg highway. Unlike some of the competition, premium fuel is not required - so, you get superior power and performance for a better price.

Technology

The Lincoln MKX is bursting with technology, including SYNC with MyLincoln Touch, Adaptive Cruise Control, THX II certified Audio System, navigation system, BLIS with cross-traffic alert, rear view camera, rain-sensing wipers, power lift gate and MyKey.

Interior Design

The Lincoln MKX features heated and cooled leather front seats, ambient lighting, automatic temperature control, heated steering wheel and heated second-row seats. The MKX ensures that its comfortable atmosphere accommodates all of its passengers.

Exterior Design

The Lincoln MKX has an ultra sleek and luxurious exterior. It features a split-wing grille, LED tail lamps, adaptive HID headlamps and a panoramic Vista Roof. The striking exterior design makes the MKX impressive even when standing still.

Between the superior performance, beautiful interior/exterior and the advanced technology, the Lincoln MKX blows the competition out of the water. The new luxurious 2014 Lincoln MKX starts at just $38,575. So, come on down to Havill-Spoerl Fort Atkinson Ford Lincoln to test drive one today - because you deserve luxury at a great price.

Oscar Winner Matthew McConaughey is the New Face of Lincoln

Lincoln Motor Company made the bold and intelligent move to recruit A-List actor, Matthew McConaughey to be the face of their company. McConaughey starred in the 2011 film, 'The Lincoln Lawyer' as a somewhat sleazy lawyer who worked out of the backseat of his Lincoln Town car. Fast forward 3 years and the Oscar-winning actor is now the face of Lincoln.

McConaughey will make his Lincoln debut in an ad next month for the 2015 Lincoln MKC sport utility vehicle. The MKC is the first small-crossover for Lincoln and it's the second all-new vehicle. McConaughey's two year deal with Lincoln will include him starring in a variety of TV and digital campaigns for the Lincoln MKC. 

Lincoln noted, "The actor will invite viewers to experience the vehicle through unscripted moments, featured in commercial ads."

McConaughey explained in a video clip about what he thought when Lincoln approached him stating, 

"When Lincoln came to me with the idea and the campaign, I liked what the message was about. 'Authentic' was the word that kept coming out. I like the history, the fact that it's American made. The campaign's not screaming for attention. It's as much about the mood, the silence between the words."

McConaughey added, "I like where they [Lincoln] are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they’re doing a good job."

This collaboration isn't random or forced either. Matthew McConaughey has been a longtime admirer of the Lincoln brand and is even a Lincoln car owner. 

Matt VanDyke, Director of Global Lincoln released a statement noting, "Matthew is a natural fit with Lincoln and where we are going as a brand. He's is the ideal personality to help us tell this story, and this is only the beginning of what we trust will be a fantastic relationship."

Lincoln Gives New Meaning to 'New-Car Smell'

Lincoln announced last week that they're debuting their very own scent. This debut does not mean they will sell bottled perfume like a celebrity-branded scent. Instead, Lincoln showrooms will smell of a newly designed aroma. Called the 'Essence of Lincoln' the scent will be used in Lincoln dealerships to deliver an upscale, luxury atmosphere.

The scent was created by perfume artist, Rene Morgenthaler, who has also created scents for Calvin Klein, Elizabeth Taylor and Ralph Lauren. Lincoln is hoping to create an emotional connection between the luxury brand and consumers. This idea is supported by extensive research that was performed by SensoryMax. The research states that, "75% of our daily emotions are connected to scents."

According to Lincoln, "The scent includes green tea to encourage a sense of upscale well-being, and jasmine and Tonka to help create a relaxing atmosphere."

Customers will be able to test out the 'Essence of Lincoln' on scent cards, which will be located in Lincoln showrooms. In addition, the new scent will also be dispersed through the ventilation system, so the entire dealership will have that lavish, opulent Lincoln atmosphere. 

A Lincoln dealership in Florida has been pumping the 'Essence of Lincoln' throughout their location for almost a year now. The general manager notes that he has received great feedback from customers and employees regarding the smell. 

Lincoln hopes to attach their ‘Essence’ smell to their brand, so when consumers get a sniff of that scent again; it will be positively connected to the memory of their visit to a Lincoln dealership. 

So, go ahead and follow your nose -- to Havill-Spoerl Fort Atkinson Ford Lincoln.

The 2015 Lincoln Navigator Gets a New Look

Earlier this year, the Lincoln Motor Company introduced the 2015 Lincoln Navigator SUV with a brand new look, featuring a revamped exterior, an improved interior, a more powerful engine and an abundance of innovative, customer-focused technologies.

Exterior:

The exterior received a redesign that reflected the core foundation of the Lincoln Navigator; elegant, yet powerful. Featuring the iconic split-wing grille, full-width tail lamp and a sculpted silhouette, the 2015 Lincoln Navigator proudly navigates into the new Lincoln Family.

Interior:

Interior enhancements, include luxurious leather and premium Ziricote Wood trim. A short listing of some of the interior enhancements include: stitched armrests, tuxedo striped seating, illuminated Lincoln Welcome mat, a leather-wrapped Lincoln Steering wheel and an incredibly spacious cabin with seating for up to 8 people.

Power:

The newly added twin-turbocharged 3.5L V6 EcoBoost engine provides the 2015 Lincoln Navigator with the power it needs to go further with confidence. The engine's 380 horsepower and 460 lbs-ft. of torque delivers a smooth, yet powerful driving experience.

Technology:

The 2015 Lincoln Navigator is packed with a plethora of innovative technology, including Lincoln Drive Control, Electric Power-Assisted Steering (EPAS), Power-Deployable Running Boards, Blind Spot Information System (BLIS), Keyless Entry and Rear view camera, among many other state-of-the-art features. 

With its redesigned exterior and interior as well as its upgraded powerful engine and advanced technologies, the 2015 Lincoln Navigator is beautiful on the outside and smart on the inside. The elegant, yet powerful Navigator provides you with everything you need to Navigate towards the future. 

The All-New 2015 Lincoln MKC Lands the Cover of Automobile Magazine

The all-new Lincoln MKC is making waves in the automotive industry, with the 2015 model being featured on the cover of the September issue of Automobile magazine. The Lincoln MKC is described as "star potential in hot segment!" and is pictured with two other vehicles. This issue of Automobile magazine highlights "Vehicles to Watch For" in the upcoming year.

The 2015 Lincoln MKC is a compact Crossover and a standalone brand, which is the first of its kind for Lincoln. With clean, modern lines, and a classic split-wing grille, the MKC's sculpted exterior is simply and utterly gorgeous. Ambient lighting, leather-trimmed seating and a panoramic Vista Roof delivers an extremely luxurious interior, extending its beauty inside and out. 

The Lincoln MKC is more than just a stylish vehicle, it's powerful, efficient and advanced. The compact SUV features Enhanced THX II Certified Audio System, Active Noise Control, Lane-Keeping System, Adaptive Cruise Control and Collision Warning, and BLIS with Cross-Traffic Alert.

The new MKC also offers two engine options; a 2.0L and a 2.3L EcoBoost. The 2.0L EcoBoost engine has 240-horsepower, is available in FWD or AWD and has an estimated EPA rating of 20 MPG city/ 29 MPG hwy. The 2.3L EcoBoost engine has 285-horsepower, is available in AWD only and has an estimated EPA rating of 18 MPG city/ 26 MPG hwy. 

It should come as no surprise that Automobile magazine named the 2015 Lincoln MKC a 'Vehicle to Watch For,' because the MKC exceeds all expectations. It performs with vigor, struts with sophistication and captivates all with its luxurious cabin and its abundance of technology.

Are you ready to experience this super-refined compact crossover? Come on down to Havill-Spoerl Fort Atkinson Ford Lincoln and discover the all-new 2015 Lincoln MKC, a vehicle that will deliver everything you expect from it and more. 

Discover the Luxury of the Lincoln MKZ

Not all Luxury vehicles are created equal. That's because the Lincoln MKZ was created to be far superior. 

An Elegant Exterior

The Lincoln MKZ has a luxurious and sleek look. Its smooth curves and split-wing grille flow directly into the fluid, elegant lines on the hood. The retractable panoramic roof, with a 15.2 sq.-ft glass panel is so expansive that it'll feel as if you have the whole top down. The Lincoln MKZ also comes equipped with LED headlamps and tail-lamps, which offer the sharpest and brightest lighting. Additionally, LEDs consume a lower amount of power in comparison to standard bulbs.

A Stylish Interior

The luxury continues inside, with the interior of the Lincoln MKZ reflecting the smooth contours of the exterior. The interior is both open and inviting. This is made possible due to a brilliant design choice, that moves the center console shifter from between the passenger and driver, to the dashboard as a push-button shift. Additional luxurious features include, heated and cooled front seats, active noise control, heated steering wheel and soft leather seating

Polished Performance

The Lincoln MKZ Standard has an EPA rating of 22 MPG city and 33 MPG highway, while the Lincoln MKZ Hybrid has an EPA rating of 38 MPG city and 37 MPG highway. The Lincoln MKZ Standard comes with front or all-wheel drive. The Lincoln MKZ Hybrid is only available in front-wheel models. The Lincoln MKZ never falls short of luxury, by offering you the best performance.

High-Class Technology

The Lincoln MKZ offers you the finest technology that not only enhances your ride, but creates a convenient and comfortable atmosphere. The SYNC with MyLincoln Touch allows you to personalize your driving experience, from entertainment to climate. Features include voice command technology, steering wheel-mounted controls and the ability to turn your car into a Wi-Fi hotspot. Additionally, the Lincoln MKZ keeps you safe with features like the Active Park Assist,  Lane-Keeping System, Blind Spot Information System (BLIS) with Cross-Traffic Alert and Adaptive Cruise Control.

Come on down to Havill-Spoerl Fort Atkinson Ford Lincoln to experience the luxury of the Lincoln MKZ for yourself.

After all, everyone deserves a little luxury in their lives. 

AutoPacific's 2014 Vehicle Satisfaction Awards Names Lincoln 'Top Premium Brand'

AutoPacific's Vehicle Satisfaction Awards announced their 2014 winners last month and Lincoln cleaned up with four awards. 

The Vehicle Satisfaction Awards are conducted by AutoPacific, an automotive marketing and product-consulting firm headquartered in Tustin, California. 

AutoPacific surveys new vehicle owners and measures their satisfaction based on 50 different attributes. These attributes range from convenience to interior comfort and from performance to fuel economy, among many others. The 2014 AutoPacific's Vehicle Satisfaction Awards conducted over 92,000 surveys to determine which vehicles, new-owners were most satisfied with. 

"Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes. The winners perform well in 50 separate categories that objectively measure the ownership experience," said President of AutoPacific, George Peterson.  

For the 2014 awards, Lincoln was named the 'Highest Satisfaction Premium Brand.' 

The Lincoln MKS received the highest satisfaction rating for the executive luxury car category. 

The Lincoln MKZ received the highest satisfaction rating for the luxury mid-size car category. 

The Lincoln MKZ Hybrid received the the highest satisfaction rating for the Hybrid Car/EV category. 

It's time you get yourself a vehicle that you'll be completely satisfied with too. So, come on down to Havill-Spoerl Ford Lincoln located in Fort Atkinson, WI to test drive a Lincoln vehicle today - because life's too short to be dissatisfied with your automobile. 

Lincoln: A Brief History

• The brand was named after President Abraham Lincoln, because founder, Henry Leland, very much admired President Lincoln.

• The Lincoln Company started out as an aircraft builder in 1915, where it built Liberty Aircraft engines for World War I. 
• Henry Leland's goal was to help win the war. 

• After WWI ended, the company switched to manufacturing luxury cars. 
• However, Leland was not successful and went bankrupt.

• Henry Ford bought the Lincoln Motor Company from Henry Leland in 1922. 

• Lincoln is known for its luxury vehicles and in particular the 'Town car.'

• The first car that was specifically built for presidential use was the 1939 Lincoln V12 Convertible called the Sunshine Special. It was used by President Franklin D. Roosevelt. 

• American architect, Frank Lloyd Wright called the Luxury Continental, which launched in 1939, "The most beautiful car ever made." 

• Presidents Calvin Coolidge, Harry S. Truman, Dwight D. Eisenhower, John F. Kennedy, Lyndon B. Johnson, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan and George H.W. Bush all used Lincoln vehicles during their presidencies. 

• The 2000 Lincoln LS was named Motortrend's Car of the Year, because of its incredible interior, comfortable ride and economical engine.

• In 1981, the Town Car became a stand-alone model and as a result the motto "Lincoln. What a Luxury Car Should Be." was introduced into advertising campaigns. The slogan was used through the 1990's.
• The current motto the company operates under is, "Lincoln. Travel Well."

Havill Spoerl Fort Atkinson Ford Lincoln Honored for 25 Years with Ford

Havill Spoerl Fort Atkinson was honored in May by Ford Motor Company for twenty-five years of dedicated service.  On Thursday, May 8, the Regional Manager from the Ford corporate office was on site to present the twenty-five year award to Daryl Spoerl, owner of Havill Spoerl Ford Lincoln.  Havill Spoerl has been serving the   Fort Atkinson area for thirty-four years and was honored to receive the award from Ford Motor Company.

"It has been such a privilege to serve the Fort Atkinson community for the past thirty-four years," said Daryl Spoerl.  "Our twenty-five year anniversary with Ford is a big deal to us, as we have made our dealership into one of the top dealerships for Ford and Lincoln in southern Wisconsin.  We look forward to twenty-five more wonderful years providing the award winning service and the lowest vehicle pricing in the area."

With the much anticipated award and anniversary, Havill Spoerl Fort Atkinson Ford Lincoln kicked off a month long event, their Silver in Spring Event, which took     place the entire month of May.  

"On May 8th we had a special celebration featuring live music, free refreshments and giveaways.  I would like to personally thank everyone who came down and       celebrated our twenty-five year award.  We had a wonderful turnout and we are grateful to our guests and the community of Fort Atkinson," said Spoerl.

Havill Spoerl was established in 1980, and over the past thirty-four years a lot of history has been made.  There have been building updates and renovations, location changes and many great employees.  

"The employees have always been my greatest asset along with the many wonderful customers.  We have been blessed to have loyal customers who become like   family.  It's really great to see generations within a family doing business with us over the years," said Spoerl.

As part of the celebration Havill Spoerl Fort Atkinson Ford Lincoln gave back to the community.  

On May 10th, when customers donated five food items for the Fort Food Pantry they received a free car wash.  From Memorial Day, May 26 - May 31, Havill Spoerl Fort Atkinson Ford Lincoln donated $100 of every vehicle purchased to the Wounded Warrior Project.

Welcome to The Lincoln Connection!

Greetings and thank you for visiting our blog!  We are excited to bring you the latest news about Lincoln, information about our dealership and other fun facts and tips related to the industry.  We hope you stop by often, and remember, when you are in our neck of the woods drop into our dealership and be sure to say hello to our friendly staff!  We always love meeting our online friends in person and we'll keep the coffee hot for you!

- The Havill Spoerl Fort Atkinson Ford Lincoln Family