Lincoln Motor Company made the bold and intelligent move to recruit A-List actor, Matthew McConaughey to be the face of their company. McConaughey starred in the 2011 film, 'The Lincoln Lawyer' as a somewhat sleazy lawyer who worked out of the backseat of his Lincoln Town car. Fast forward 3 years and the Oscar-winning actor is now the face of Lincoln.
McConaughey will make his Lincoln debut in an ad next month for the 2015 Lincoln MKC sport utility vehicle. The MKC is the first small-crossover for Lincoln and it's the second all-new vehicle. McConaughey's two year deal with Lincoln will include him starring in a variety of TV and digital campaigns for the Lincoln MKC.
Lincoln noted, "The actor will invite viewers to experience the vehicle through unscripted moments, featured in commercial ads."
McConaughey explained in a video clip about what he thought when Lincoln approached him stating,
"When Lincoln came to me with the idea and the campaign, I liked what the message was about. 'Authentic' was the word that kept coming out. I like the history, the fact that it's American made. The campaign's not screaming for attention. It's as much about the mood, the silence between the words."
McConaughey added, "I like where they [Lincoln] are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they’re doing a good job."
This collaboration isn't random or forced either. Matthew McConaughey has been a longtime admirer of the Lincoln brand and is even a Lincoln car owner.
Matt VanDyke, Director of Global Lincoln released a statement noting, "Matthew is a natural fit with Lincoln and where we are going as a brand. He's is the ideal personality to help us tell this story, and this is only the beginning of what we trust will be a fantastic relationship."
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